Electrical engineer turned picture framer

I use to be an electrical engineer designing control systems for telecom equipment. My interest in photography and entrepreneurship resulted in me founding a picture frame company call Frame Destination, Inc. Probably seems odd to you…it certainly seems odd to me at times. It was an interesting turn about in my life.

There were a few things that led up to this point. The first was getting my BSEE. During the majority of my career I was non-degreed. Completion of the degree was the final piece of my childhood goal to become a computer engineer. I already had the experience and now had the degree to make it official on paper. Everyone thought I would be thrilled after finishing the degree I worked on part time for 12 years but I wasn’t. I realized that happiness does not come from achieving the goal. It comes from pursuing the goal. No problem, I just needed a new goal.

I worked for small companies; large companies with all their bureaucracies and even a startup with the promise of get rich options. I also had the displeasuring of working in telecom during the bubble burst. All of this, combined with the need of a newer bigger goal got me thinking about entrepreneurship.

At this same time I was getting more into my photography and started doing some work for hire and selling some pictures. This led me to buying the first archival inkjet printer, the Epson 2200. I loved everything about it except the lack of picture frames for my new 13×19 prints. A little exploration of the internet revealed I was not the only one with this problem. Then one morning while driving to work I realized, hey I can do something about this. And I did.