Understanding Your Photo Market
On a recent trip to Seattle I was checking out Pike Place Market. I ran into Gary Davis a photographer selling wonderful photographs of Seattle and the surrounding area. Since many of Frame Destination’s customers are fine art photographers it is always a pleasure to get to know them in their own business environment. Lots of people take wonderful photographs, but only a small percentage are actually able to make money selling them. Marketing is about finding the people that are interested in buying your images. Gary was able to do that with Pike Place Market. It is a famous tourist destination and millions of people visit the market every year. Tourists visiting the market are interested in Seattle and that is what Gary gives them. He also was wonderful images of other places such as the Grand Canyon that he has tried to show but that is not what that market wants. They want Seattle images so that is what he gives them.
Cheers,
Mark
